The station then aired classic country music in the late 2000s and early 2010s before being sold to its present ownership in 2013 and being reoriented toward the Black community in Knoxville.

[5] When it was sold again to Knoxville-based Southern Diversified Industries in 1988, the new owners changed the call sign to WQBB, for "We're Quality Big Band".

On December 3, 2012, the station was sold by Journal to WMCH Radio, Inc., in order to meet regulatory requirements after purchasing WACY-TV in Appleton, Wisconsin.

[12] Effective May 7, 2013, WWAM was sold to Arm & Rage, LLC, a company owned by former Tennessee state representative Joe E. Armstrong, at a purchase price of $75,532.50.

[12] Armstrong had worked in sales at the original WJBE, which was owned by James Brown, in the 1970s; he sought to restore a Black radio station to the community.

[13] On March 21, 2022, the FCC designated the license for hearing and proposed its revocation as a result of Armstrong's 2016 felony conviction on a charge of filing false federal income tax statements.