The station began broadcasting from the Detroit Masonic Temple, but in 1956 Storer commissioned John L. Volk to design this studio.

[2] Multiple shows were produced by Storer in the building, including its newscast, Sagebush Shorty, and Sir Graves Ghastly.

The front facade has a projecting central section with a limestone-trimmed entry portico with flanked by Ionic columns.

Atop that is a tall frieze, classical cornice, and a limestone trimmed pediment with an oval window in the center.

The office portion contains a long rectangular entrance lobby and waiting room paneled with cypress wood, and a large two story open staircase, with curbed transition between rungs, in the center.