The station broadcasts with a power of 5,000 watts, daytime only, from a single tower located off Irish Cape Road in the hamlet of Napanoch.

Weekdays begin with a local morning show, Hudson Valley Focus Live with Tom Sipos.

The rest of the day features nationally syndicated shows, mostly from co-owned Premiere Networks, including Rush Limbaugh, Sean Hannity, Glenn Beck, Mark Levin and This Morning, America's First News with Gordon Deal.

In the early part of 1985, WELV and its FM station were sold to Straus Communications and flipped to an Adult Standards format mixing in limited amounts of soft rock and baby boomer pop hits.

In the late 1990s, Mangels hosted "The Breakfast Club," with Ken Gonyea, which aired on Straus Media's four AM stations: WELV, WKIP, WCKL, and WHUC.

Using her on-air name Julie Russell (after a character from daytime TV drama Days of Our Lives) she hosted her weekend show Friday to Sunday until moving to California in 1976.