It is owned by the Educational Media Foundation (EMF) and airs the national "K-Love" Christian contemporary music radio format.

In the morning it played classical music, afternoons it was Top 40 and in the evening it was Jacksonville's only jazz station.

[4] The new 90.9 WKTZ-FM would continue playing its soft, instrumental music, but as a non-commercial, listener-supported radio station.

As one of the last remaining beautiful music stations, WKTZ-FM had a loyal and devoted audience, which grew nationally after the advent of streaming via the internet on its website.

At 3:30 PM on November 6, 2014, both 90.9 FM and 1220 AM went dark, however the online stream of 90.9's former programming continued under the branding "Jones College Radio".