The Hirsch family operated WKRO until 1984, when the station was sold to a local funeral director, William T. "Bill" Crain.

During the 1990s, WKRO was owned and operated by a succession of short lived owners, including Roger Price, Sr. and Dan Moeller.

For much of its existence, WKRO broadcast a "block format" featuring different genres of music throughout the day and evening – such as country, adult contemporary and urban – interspersed with frequent news and information segments.

WKRO was a longtime affiliate of the St. Louis Cardinals Radio Network and broadcast an extensive schedule of local high school football and basketball games each season.

Hudson III, Derrick Hill, Owen Evers, Merrill C. "Red" Currier, Walter "Wally" McCowen, and Oklahoma Radio Personality of the Year (OAB) RJ Price.