Its transmitter tower is shared with 103.3 WPRB and is near the Quaker Bridge Mall in Lawrence Township in Mercer County, New Jersey.

The call letters changed in 1967 to WBJH, which stood for Bill and Joy Hardin,[citation needed] the son and daughter-in-law of the owner.

On March 1, 1990, at 5 pm, "New Jersey 101.5" became the first full-time FM talk station in America targeted for a younger audience.

Mark Sheppard, who later went to middays, kicked off the format playing Bill Haley & The Comets' "Rock Around The Clock".

[6] A decade later, in 2011, California-based Oaktree Capital signed a deal to buy the Millennium Radio Group.

The most recent simulcast ceased in June 2009 when 97.3 FM in Millville (now WENJ) changed formats to ESPN Sports Radio.

WKXW-FM's morning show was also simulcast for a time on regional cable network CN8 in the late 1990s and early 2000s.

"[8] In April 2008, Murphy brought suit for direct, contributory, and vicarious copyright infringement, violation of the DMCA, and defamation of character against Millennium Radio Group, Carton, and Rossi.

The Third Circuit ruled that the station's actions did constitute both a violation of the DMCA and copyright infringement, which vacated the district court's judgment.

[9] On July 26, 2018, the station came under fire after hosts Judi Franco and Dennis Malloy referred to New Jersey Attorney General Gurbir Grewal as "turban man" while on air.

"[13] Some of the station's personalities have garnered attention for their promotion of anti-vaccination viewpoints (including opposition to COVID-19 vaccines and COVID-19 vaccine mandates), including morning host Bill Spadea, and host Dennis Malloy of the midday show The Dennis & Judi Show.

[14][15][16][17] In September 2022, Spadea and station owner Townsquare Media were sued for defamation by Steven Tobias—a child psychologist who had made appearances on the station to discuss the impact of the pandemic on schools—after Spadea called for him to be "indicted for child abuse" for promoting the wearing of face masks in schools.