[2] The station originally intended to sign on as WKSQ-FM, as FCC records dated September 5, 2000 indicate.
Soon after, the station "officially" signed on with its format of KISS-FM hit radio, which it maintained for the next 23 years.
WKZA temporary morning host Kyle Lewis was retained in the purchase, moving to afternoons, and Andrew Hill and Noel Blackhall began doing the morning show separate from their afternoon program on sister station WWSE.
On July 1, 2023, as part of a realignment among Media One's stations, the programming that had previously been heard on sister station WKSN (which had coincidentally been branded as "Kissin' Oldies" since before WKZA signed on), but not the WKSN call sign, moved to WKZA, thus flipping 106.9 to oldies.
WKZA's existing programming was merged onto WWSE, with the company noting in a statement that hot adult contemporary and contemporary hit radio were experiencing major overlap at the time, and thus WKZA and WWSE were essentially still directly competing against each other until the change.