WLDR-FM

WLDR-FM 101.9 Traverse City, Michigan is a radio station owned by broadcaster Roy Henderson, who is WLDR's third owner in its 53-year history.

WLDR-FM signed on in 1966 by Rod Maxson, a well-known businessman in Traverse City along with Robert L. Greaige who was the one with the knowledge of the radio business.

The station's call letters stood for "Long Distance Radio", suitable since they broadcast at 100 kW.

In 1972, Maxson sold a majority of WLDR to one of his salesmen, Don Wiitala, who owned the station for more than 30 years.

Some say that Wiitala was frugal in the way he ran WLDR; he would go to the local Giantway (a now-defunct grocery/retail outlet with a chain of stores in central and northern Michigan) in Traverse City (now Tom's Food Market and Dunham Sports Outfitters) and buy 45s cheap off the rack.

The station was part of a massive overhaul in the Michigan AM dial when Bell Broadcasting increased the power of its WCHB 1200 in Detroit.

However, Bell moved the station's aging transmitter to a toxic waste dump near Kingsley, creating transmission troubles.

It was similar to Texas Rebel Radio, playing everything from Waylon and Willie to some of the most popular alt-country artists of today.

WOUF (now broadcasting with 50,000 watts at 92.3) and sister station WBNZ 99.3 FM in Frankfort swapped frequencies in July 2009, with WOUF retaining the "Wolf" name on 99.3 but shifting to a rock format while WBNZ's AC format moved to 92.3 as "EZ Rock 92.3."

[2] Station management submitted a Special Temporary Authority (STA) to the U.S. Federal Communications Commission (FCC) to state that WCUZ, WBNZ and WOUF were to remain silent until repairs were made.

[3] On October 1, 2018, Henderson entered a local marketing agreement with Grayling-based Blarney Stone Broadcasting.

As of August 2013, WLDR's HD Radio channel lineup was: (WLDR-FM's logo under previous country format)

WLDR studios