As the sale awaited completion, the station was briefly taken off-air in April when a tractor plowed into the transmission line; the engineer intervened in time to prevent the driver from touching the electrified wiring.
[4] Under Canton Broadcasting ownership, the station continued to have an almost entirely White air staff, with the only Black personalities featured on Sunday mornings.
[10] WMGO was joined by an FM sister station in 1997 when owner Jerry Lousteau built WMGO-FM 93.1, licensed to Yazoo City.
[11] In 2014, WMGO owner Lousteau revealed that political ads placed on the station against United States Senate candidate Chris McDaniel, linking him to the Ku Klux Klan, had been placed by a Democratic Party operative.
The program focuses on local news, weather, and obituaries in Canton, and airs at 7, 8 and 9 AM, and at noon and is anchored by Keith Hill.