Since the 1960s the station has broadcast from studios adjacent to its tower site at Ohio and Murray Avenues, just off U.S. Route 30 next to the Jersey-Atlantic Wind Farm.

During the fifties, sixties, and early to mid-seventies, WMID was the dominant Top 40 station in the Atlantic City area.

In its peak years as a Top 40 station in the early to mid-seventies, it was known as "The Jersey Giant", although for a while after the introduction of gambling in Atlantic City, it labeled itself "the Lucky 13".

In summary, at its peak, WMID in the early to mid-seventies was one of the most professionally run and cleanly produced small to medium-market stations in the country.

WMID plays the songs and voices – the timeless music that is never left the rock and roll generation – all day and all night.