WMVX (1110 kHz; "Valley 98.9") is an AM radio station broadcasting a classic hits format.
Without its anchor draw, the business climate in Salem withered and WVNH failed to generate enough revenue to sustain its original staff.
[5] Despite the obvious drawback AM radio was by this time facing from FM, the Hughes family, which bought the station in 1984, restored the previous format.
[6] In 1988, Costa Communications purchased the station, changed the call letters to WNNW, and implemented a talk format.
[14] "Valley 98.9" was dropped from WMVX's 1110 AM facility in August 2021, when Costa-Eagle moved the "Impacto" Spanish-language talk format back to the station from WCCM (1490 AM), which the company was in the process of selling.