That opened the door for television to come to Macon, which was allocated three channels: one VHF and two UHF, one of which would be reserved for educational broadcasting.
[7] Nearly a month after starting test transmissions on July 25,[8] WETV made its on-air debut on August 21, 1953, bringing television to Macon for the first time[9] and becoming Georgia's first TV station on the UHF band.
On one occasion, it moved its lone camera out of the studio to film the moon: Bob Saggese, a station employee, later recalled to The Macon News that "we thought we were really something".
In December 1953, it announced it had sold its stake in the Macon Television Company to WNEX, which stated its plans to rename the station WNEX-TV when the transaction was finalized.
[18] As it happened, the station was not able to continue for much longer after the second call sign change; even when it was sold, at least one employee was owed for months worth of work.
[20] In the wake of the closing, several lawsuits were filed against the Macon Television Company seeking thousands of dollars in unpaid contracts for programming.
[23] The property was rezoned for commercial development that year,[24] and the studio building was occupied by Pet Milk until being demolished due to road construction and the arrival of the Eisenhower Parkway.