The station went on the air as WBUG in 1953 by farmer and country music recording artist, Sam Malphrus.
Sink sold the station in 1975 to some business partners who worked for ABC Radio in New York.
One of the partners, Dale Hawkins moved to the Hilton Head area to work as the General Manager of the station.
There were however some Savannah ratings and the station did get nominated a few times for the "Addy Award" for its talented production team.
It is believed to have gone "dark" meaning it went off the air for a short amount of time before the frequency was sold in 1984 On January 16, 1986, the station changed its call sign to WCOG, on April 13, 1992 to the current WNFO,[3]