[4] It was Vermont's first FM radio station and broadcast a classical format, programmed separately from its AM counterpart, WJOY (1230 AM).

[8] In 1971, Frank Balch, who had joined WJOY as an announcer in 1951, and had become president of the Vermont Broadcasting Corporation, acquired majority control of WJOY-AM-FM.

In February, it flipped to a rock format; in July, it increased its effective radiated power from 3,200 watts[12] to 33,000, doubling its coverage area.

[22] Around the same time, under the guidance of former executive vice president and COO Dick Reed, Hall flipped stations it owned serving New London, Connecticut, and Providence, Rhode Island, to country.

[23] The move was described by general manager Dan Dubonnet in 1992 as a quest to "save" the station, which was gaining little traction as a rocker; it tripled its weekly audience in the two years after the flip and benefited from the increased popularity of country music in the early 1990s.