WOW (TV station)

The station officially commenced transmissions on 26 March 1999 as the second commercial regional broadcaster in Western Australia, alongside former monopoly, Golden West Network.

[4] WIN has struggled for ratings success in remote Western Australia, in part due to GWN/GWN7's 30-year run as the sole commercial television outlet in the region.

The broadcasters shared a single digital transmitter for GWN7, WIN WA and the new Ten West in standard definition at each location.

[11] However, the introduction of Ten West and the increase in digital television penetration in 2012[12] turned WIN WA into a sole Nine Network affiliate, with almost identical programming to STW-9 Perth.

WIN Western Australia carries programming from Nine Network, which includes Nine News Perth, A Current Affair and national bulletins.

As a result, WIN formed a deal with Network Ten affiliate NEW-10 to carry a delayed broadcast of 10 News First main 5pm program each night.

[13] Reporters and video journalists were based at district newsrooms in Albany, Broome, Bunbury, Geraldton, Kalgoorlie and STW-9's Perth studios.

On 1 July 2016, WIN switched to a Network Ten affiliation, which saw the return of 10 News First live from the NEW-10 Perth studios.

On 1 July 2021, WIN switched back to a Nine Network affiliation, which saw the return of Nine News live from the STW-9 Perth studios.

Digital terrestrial transmissions are available in all populated cities and major towns of regional Western Australia.

The area allotted to WOW for television broadcasting (shown in orange). The Perth license area is shown in black.