WOXY.com

The future of rock and roll," was quoted by Dustin Hoffman's character Raymond Babbitt in the 1988 film Rain Man.

The station continued to broadcast online while building a website with message boards and information to create a community of modern rock.

However, appropriate funding for the transition did not initially appear, so the station was forced to shut down operations on Thursday, May 13, 2004 and terminate its broadcast, not only via its 97.7 FM transmission, but also via WOXY.com.

One day after 97X left the FM airwaves, on Friday, May 14, 2004, representatives of anonymous angel investors contacted the station staff, intent on funding the WOXY.com venture.

In September 2004, WOXY.com operations were relocated to Cincinnati's Longworth Hall, a building at the intersection of three interstate highways and close to multiple concert venues.

To herald its return to broadcasting, "The Future of Rock & Roll" relied on a viral campaign to be carried out by its loyal listeners.

WOXY provided via its website, avatars, banners, buttons, PDF files, etc., all with the intention of getting the word out; "The Future of Rock & Roll" is back!

Most closely resembling the FM 'Future of Rock and Roll', WOXY.com, or WOXY (wox-IE) as it came to be known, sold banner ads on the pages of WOXY.com along with advertised sponsorship of some its mainstay programming to cover costs.

Despite popularity with listeners, the station's capital was running out, and the costs to operate far exceeded any income from subscriptions, fund raising, or from Internet advertising.

On September 19, 2006, Silicon Valley entrepreneur Bill Nguyen expressed interest in purchasing the station and resuming online broadcasting.

On February 5, 2009, the station announced that it had been sold by Lala.com and would join Future Sounds, Inc. a company specializing in the discovery and exposure of new and unsigned bands and artists.

[12] The availability of WOXY.com on HD Radio marked The Future of Rock and Roll's return to the local terrestrial airwaves since the 97.7 FM transmission was terminated.

- Mike, Shiv, Joe, Paige, Brian and Bryan Jay The song playing when they halted streaming was "Answer to Yourself" by The Soft Pack.

Also included in this list were Robin Plan, Steve Baker, Dan Reed, Michelle Topham, Ken Glidewell, and John Jesser who were all present in the station's prime during the mid-80s.