The station serves the Southern Maine Coast and the Seacoast Region of New Hampshire with a contemporary Christian music format, supplied by the K-Love network.
The ruse of the station's broadcast locale was so well done (complete with summit ski and weather reports) that occasionally students from the University of New Hampshire would travel to Sanford with the intent of hiking the non-existent mountain.
Phoenix Media/Communications Group announced a sale of the station to Aruba Capital Holdings, licensee of WXEX in Exeter, New Hampshire, in May 2011.
[4] On August 11, 2011, Aruba Capital Holdings relaunched the station as WXEX-FM, a simulcast of the oldies/classic hits programming of WXEX.
[5] On April 14, 2015, Port Broadcasting LLC, owner of WWSF in Sanford, Maine, and WNBP in Newburyport, Massachusetts (and their respective FM translators), began operating WXEX and its AM simulcast partner in Exeter under a local marketing agreement (LMA).
During Labor Day Weekend in 2018, WXEX-FM and WXEX stunted with a broadcast of the Drake-Chenault documentary The History of Rock and Roll.
[9] Port Broadcasting agreed to sell WXEX-FM, WXEX, and translators W246BP and W298CU to the Educational Media Foundation (EMF) for $690,000 in April 2023.