licensed to New Haven, Connecticut, is a mainstream rock station owned by Connoisseur Media as of May 10, 2013.

The station, which first went on the air in 1948 as WNHC-FM,[4] has a history as a pioneer in the AOR format, with which it has closely identified since its inception in the early 1970s.

WPLR launched an alternative rock format on its HD2 subchannel, branded as "Mod 102.3" (simulcast on translator W272DO 102.3 FM New Haven).

On January 15, it immediately ceased simulcasting "Mod" and began carrying Spanish CHR "Bomba" from WMRQ-HD2.

[7] As of November 24, 2019, WPLR-HD2 is no longer broadcasting the "Mod" format and is now simulcasting WICC 600 AM Bridgeport.