WQWQ-LD (channel 9) is a low-power television station broadcasting from Cape Girardeau, Missouri, United States, as an affiliate of the Spanish-language network Telemundo.

WQWQ-LD began as a Paducah-area translator of WQTV-LP (channel 24) in Murray, Kentucky, which broadcast to the Jackson Purchase from 1990 to 2019.

In 2023, Gray moved the transmitter from Paducah to near Cape Girardeau and relaunched the station as a Telemundo affiliate.

In May 1990, the Federal Communications Commission (FCC) granted Murray Broadcasting Company a construction permit for a new low-power TV station.

[4][3] In October 1991, WNBS owner Chuck Shuffett sold WNBS and W46BE for $1.2 million to Troy Cory, a Hollywood singer who announced his real name was Keith Stubblefield and that he was a descendant of Nathan Beverly Stubblefield, whose 1892 experiments with "wireless telephony" predated Guglielmo Marconi's invention of radio.

The evening newscast was eliminated, and during the day, the TV station (referred to as "WNBS-TV") began simulcasting the audio of WNBS radio with a camera in the studio and cartoons and other vignettes playing during songs.

[9] Sam Parker, who already owned Murray radio stations WSJP (1130 AM) and WBLN-FM (103.7), purchased WNBS in 1995; he reactivated channel 46 as WQTV-LP on September 3, 1995.

[11] In addition, WQTV held the rights to Murray State University (MSU) athletic events.

[12] Parker retired from broadcasting in November 1996 and announced the sale of the Murray stations to WRUS Inc. of Russellville.

[13] During this time, Murray State returned its coaches' shows to Paducah's WPSD-TV in order to reach a wider audience.

[22] The launch of the new Paducah station provided a renewed opportunity for the Kentucky Broadcasters Association to criticize Murray State for selling advertising on WQTV.

The UPN feed and other programming were now received in Cape Girardeau and sent to the analog transmitters in Paducah and Murray, as well as local cable companies, as a digital subchannel of KFVS-TV.

[24] In addition, KFVS-TV began producing a 9 p.m. local newscast for WQTV–WQWQ, which was anchored from the station's new Paducah news bureau.