WREB was a radio station licensed to Holyoke, Massachusetts, broadcasting at 930 kHz AM.
Weekends were heavily religious and ethnic, including music programs in French (Leon Allary), Polish (Chet Dragon) and Italian.
In 1971 they switched from MOR to a country music format with Cal McLain doing the morning show.
In 1972 they switched to a talk format headlined by Tracy Cole, but continued with country music on the weekends and summer evenings.
During the mid 1980s, the lineup featured Jonathan Evans, Ray Kelly (later associate editor of The Republican), G. Michael Dobbs, who would go on to serve as the managing editor of The Reminder publications; and future newspaper columnist Ron Chimelis.