WROC-TV (channel 8) is a television station in Rochester, New York, United States, affiliated with CBS and owned by Nexstar Media Group.

Prior to 2021, the WROC studios hosted the master control operations of Nexstar's "virtual triopoly" in the Quad Cities television market of southeastern Iowa and west-central Illinois, which includes fellow CBS affiliate WHBF-TV, CW affiliate KGCW, and Fox-affiliated LMA partner KLJB.

[2] WHAM-TV moved to channel 5 on July 24, 1954, as part of a revision of upstate New York's VHF allotments resulting from the Federal Communications Commission (FCC)'s Sixth Report and Order of 1952.

In 1956, WHAM-TV was sold to Transcontinent Broadcasting, which owned WGR radio and WGR-TV in Buffalo; the new owners changed the call sign to the current WROC-TV.

[5] The acquisition by Veterans Broadcasting also gave WROC-TV new sister stations on radio, as WVET-AM-FM (1280 AM and 97.9 FM) changed their call signs to WROC (AM) and WROC-FM.

The move also allowed a new station on channel 9 to enter the Syracuse market; it signed on as WNYS-TV (later WIXT-TV and now WSYR-TV) the following day.

Within a few years, however, Ziff Davis broke up its television group; WROC-TV and sister stations WEYI-TV in Saginaw, Michigan, WRDW-TV in Augusta, Georgia, and WTOV-TV in Steubenville, Ohio, were spun-off to Television Station Partners LP, a group composed of Ziff Davis's broadcast executives, in 1983.

Anne Keefe, another well-known talent who split time between WROC radio and TV, contributed to the station's success in the 1960s and 1970s.

The loss of these popular veteran broadcasters and the station's failure to keep up with changing technology lead to a ratings slump that lasted more than three decades.

On September 1, 2005, a nightly half-hour prime time broadcast (produced by WROC-TV) called Fox First at 10 began airing on WUHF.

On September 4, 2012, WROC-TV became the second Rochester area TV station to have upgraded its local newscasts to high definition.

As a result, WROC-TV added two additional subchannels carrying Escape and Laff on August 20, 2016 (at the time of the agreement, Grit was available in Rochester on WHAM-DT3).