[8][6] Concurrent with the sale, its call sign was changed to WLXX, and it switched back to a Regional Mexican format branded "La X".
[2] In October 2003, the station's call sign was changed to WRTO, and it began airing Spanish-language talk programming, which Univision Radio had moved from AM 560 WIND.
[15] While the network itself ceased operations in 2015, WRTO aired remnants of Univision America's programming, as well as its local news, sports, and weather.
[16] WRTO was one of eighteen radio stations that TelevisaUnivision sold to Latino Media Network in a $60 million deal announced in June 2022, approved by the Federal Communications Commission (FCC) that November,[17] and completed on December 30, 2022.
[18] Under the terms of the deal, Univision agreed to continue programming the station for up to one year under a local marketing agreement.