WRUF-FM (103.7 MHz) is a radio station broadcasting a country music format.

The hit format had previously been played for many years on WRUF-AM, so technically, it was an easy switch, though many of the important powers at the University disfavored putting pop music on the FM.

On October 11, 2010, the University announced that WRUF-FM would switch to a country music format in the near future.

[4] Under the direction of Director of Programming Rob Harder, Operations Coordinator Brett T. Holcomb, and Sports Director Steve Russell, "The Gator" also serves as the home for Florida Gators football, men's basketball, and Sunday baseball.

WRUF-FM programs the Bobby Bones morning show from 6-10 am followed by midday personality Jessie Roberts, Justin Tyler in afternoons, and The Big Time with Whitney Allen in the evenings.