[3] To serve the Northwoods area of Northern Wisconsin, it operates a digital fill-in translator in Sayner (W21DS-D) that also covers Eagle River.
The low-power repeater also serves the western portion of Michigan's Upper Peninsula although the broadcasting radius is limited to Marenisco and Watersmeet.
[4] Channel 7 originally operated from the Plumer Mansion, a Richardsonian Romanesque-style building, that was located on North 5th Street in Wausau and torn down in 1972 one year after the station moved to its current home.
[13] With the switch to HD came a revamp of their news set and new graphics, along with a return of Sir Seven as the station's mascot in a newly CGI-rendered form.
[14] On July 1, 2015, Gray bought the non-license assets of the market's Fox affiliate WFXS-DT (channel 55, owned by Davis Television, LLC).
Due to Federal Communications Commission (FCC) ownership restrictions, a new low-power station (WZAW-LD, channel 33) was established to become the area's Fox affiliate.
[17] Eventually, the WZAW-LD simulcast on WSAW's third subchannel was upgraded to high definition to provide full-market access to Fox programming in HD.