On July 1, 1951, WEVD-FM began broadcasting on 107.5 MHz, simulcasting the programs of WEVD (1330 AM), owned by The Jewish Daily Forward.
These languages included Yiddish, Hebrew, Italian, Greek, Portuguese, German, Russian, Japanese and Irish, all serving their various communities.
He had a major role in developing and procuring the most popular of all Jewish jingles: "Joe and Paul a fargenigen ... A suit, a coat kenst du krigen".
Known on-air as Super KQ, the station was led by Rafael-Díaz Gutiérrez, Raúl Alarcón Jr. (former DJ in Cuba), and Adriano García Sr. (CEO of SAR Records).
Then in 1993, with the hiring of Vice President and general manager Alfredo Alonso, the station moved to an upbeat tropical format playing a lot of salsa, merengue, and dance music and using the name "Mega 97.9".
Unlike other radio shows, La Mega is broadcast entirely in Spanish and therefore reaches the non-English speaking portion of the Hispanic community, giving them the ability to remain aware in society.
La Mega allows listeners to call in to the radio and express their opinions on the topics being discussed or to request specific songs, giving them the chance to get involved.
[10] Local TV and Radio in New York has created over 150,000[10] jobs in Hispanic communities, improving the economy and allowing access to media based careers.
La Mega has segments throughout their show where they invite lawyers to talk about important issues that may arise such as "debt, credit restoration, immigration, and matrimonial law".
Junior Hernandez, whose Spanish-language morning program was second-popular radio show in NYC for 6 years, died of heart attack on February 4, 1998.
He suffered from asthma, was stricken outside his offices at WSKQ-FM in Midtown Manhattan, said Jesus Salas, the station's program director.
[12] Raymond Reinoso, the distinguished and very popular Dominican DJ, better known as "El Boy from Bonao", one of the founders in NYC for nearly 18 years, died after a long battle with cancer on March 6, 2007.