WSLS-TV (channel 10) is a television station licensed to Roanoke, Virginia, United States, serving the Roanoke–Lynchburg market as an affiliate of NBC.

Originally set to fully launch on December 10, 1952, WSLS-TV was taken off the air an hour into a test pattern on the evening of the 10th, when a storm shattered a window in the studio and blew a control panel's fuse, while a lightning bolt also struck near the station's transmitter.

This separated it from its radio sisters, now WPLY and WSLQ; due to FCC rules, the television station was the only one to retain the original WSLS call sign.

In September 1995, WSLS-TV ended "The Spirit of Virginia" campaign and revamped the look and focus of the station, shedding the "down home" philosophy in favor of a more hard-news approach.

Through the forums, viewers communicated directly with its news anchors and management about concerns facing their community, yielding exclusive story ideas for WSLS-TV and improved its image within the market.

On January 27, 2016, Media General announced that it would be acquired by Nexstar Broadcasting Group in a deal valued at $4.6 billion.

[11][12][13] She interviewed notable locals on the women-oriented program and also shared fashion tips and household interests, among other topics.

[3] In the early 1960s, Priscilla Young and Kit Johnson hosted Profile, which was awarded "Best Women's Program" in 1962 by the Virginia Associated Press Broadcasters.

[11][15] In March 2010, Natalie Faunce, a former anchor from WFXR, and Jay Prater, a radio disc jockey from WROV-FM, helped launch Our Blue Ridge, an entertainment-oriented talk show focusing on community and lifestyle news that replaced the traditional hour-long noon newscast.

In 1989, the station debuted First News at 5:30, which was solo-anchored by John Carlin and included live feature segments from a field reporter.

Several departures in the late 1990s and early 2000s harmed the reputation of the station, including the firing of news anchor Dave Mellon and Chief Meteorologist Chuck Bell in 1999, the resignation of Sports Director Greg Roberts the same year, and the dismissal of evening co-anchor Barbara Gibbs in 2000.

In 2004, the personnel from the two bureaus were moved to the offices of the Lynchburg News and Advance and the Danville Register and Bee, respectively, in an attempt by Media General to converge its newspaper and television properties as a single newsgathering entity.

In 2007, the on-air branding was changed from the NewsChannel to "WSLS 10 On Your Side", with the station updating its set and graphics for the launch of high-definition.

[16] For the fall 2011 and spring 2012 sweeps periods, WSLS-TV placed third against Roanoke competitors, WDBJ and WSET, in its prime time newscasts.

The newscast's return shortened Daytime Blue Ridge by 30 minutes to begin airing at 12:30 p.m.[17] Following its acquisition by Graham Media Group in early 2017, WSLS-TV introduced new station graphics and a new music score and also rebranded as 10 News, with the new slogan, "Working for You".