The stations use the slogan "The Talk of Connecticut" featuring Mornings with Gary Byron and syndicated programs the rest of the day, including Michael Savage.

It moved the transmitter to Harwinton in 1964 (WBZY was forced to shut down) after being granted 1 kW day 500w night with a three-tower directional array on 610 kc (most likely due to WGCH in Greenwich, Connecticut launching later that same year).

Many popular personalities worked at WSNG including "Captain" Jay Sheldon, Dan Lovallo and news anchor Jeff Zeiner.

On March 5, 2014, Buckley Broadcasting announced that it would sell its Connecticut radio stations, including WSNG, to Connoisseur Media.

Connoisseur sold WSNG, along with the other Talk of Connecticut stations (except for WWCO in Waterbury), WDRC-FM in Hartford, and W272DO in New Haven, to Red Wolf Broadcasting for $8 million in January 2018;[5] the sale was completed on March 29, 2018.