WSPA-TV and WYCW share studios on International Drive (next to the I-26 and I-85 Business/Veterans Parkway interchange) in Spartanburg; both stations broadcast from an antenna on Hogback Mountain in northeastern Greenville County (southwest of Tryon, North Carolina).

When the Federal Communications Commission (FCC) ended its multi-year freeze on television stations in April 1952, it allotted very high frequency (VHF) channel 7 to Spartanburg instead of the state capital of Columbia.

[4] Spartan Radiocasting attempted to have Broadcasting Company of the South disqualified once it received the construction permit for WIS-TV on channel 10 at Columbia due to alleged overlap, which the FCC dismissed.

But in January 1954, the FCC permitted a temporary operation from the former WFBC-FM transmitter site on Paris Mountain, 6 miles (9.7 km) from Greenville,[10] until Hogback was ready, so that Spartan could bring television to Spartanburg sooner.

[11] The WSCV permittee had noted that CBS was unwilling to grant WSPA-TV an affiliation if it broadcast from Hogback to protect the service area of WBTV in Charlotte, North Carolina.

Wilton E. Hall, the owner of WAIM-TV, alleged that in the short time between the granting of the Paris Mountain permit and February 8, his station had lost nearly $60,000 in network revenue and advertising contracts.

[10] While WSPA-TV, in response to the court ruling against it,[16] initially gave up the temporary authority to build on Paris Mountain with the stated aim of instituting a regular and not an interim service,[17] it then asked to modify its primary construction permit for the same site.

[21] The stations made their economic injury claims in three days of hearings in April, with WGVL and WAIM-TV each opening their books to describe their mounting losses and near-zero network revenues.

[23][24] In an initial decision released in September 1955, FCC chief hearing examiner James D. Cunningham proposed to affirm the Paris Mountain grant.

[28] In its ruling, the FCC found that even after getting authority for Paris Mountain, Brown tried to "sell" CBS on the Hogback site like a "vacuum sweeper salesman" and rejected the claims of economic injury.

[29] When the Court of Appeals gave final approval for WSPA-TV to begin from Paris Mountain on April 29, 1956, WGVL and WAIM-TV announced that they would leave the air.

It cited engineering data that showed the Paris Mountain site served hundreds of thousands fewer people and called Spartan's "misrepresentation" as to whether it would permanently operate from there "calculated".

[39] Though the FCC upheld the stay and called the misrepresentation not willful in a July 1957 decision, the appeals court ordered another hearing of the Paris Mountain matter in May 1958 because it felt the commission had failed to justify the reduction of service.

[40] In written testimony, Walter Brown revealed that CBS would not pull its affiliation from channel 7 if it had to move to Hogback Mountain, a reversal of what had appeared to be the situation in the past.

Operations continued unimpeded; Charlotte's WBTV and Greenville's WFBC-TV (now WYFF-TV) loaned equipment, and all television broadcasting shifted to Paris Mountain.

[58] In 1997, Spartan Communications teamed with Pappas Telecasting to relaunch WASV-TV (channel 62) as a dual affiliate of The WB and UPN, operating the new station under a local marketing agreement.

In 2022, the 10 p.m. newscast was extended to a full hour, joining the station's two-hour morning news extension from 7 to 9 a.m.[73] WSPA-TV's signal is additionally rebroadcast over the following translators, mostly in North Carolina:[84]