WSPF-CD

Prior to then, the city presented some programs on a local origination channel on Paragon Cable (since succeeded by Bright House Networks and Charter Communications).

Under the ownership of the City of St. Petersburg, the station broadcast City Council meetings and other public service programming for area residents, including the required three weekly hours of educational programming mandated by the Federal Communications Commission (FCC).

On November 3, 2011, it was announced that the City of St. Petersburg was in discussions to sell WSPF-CA to Miami Lakes-based broadcast group Prime Time Partners; the company had placed a $500,000 bid to buy the station.

Prime Time Partners immediately announced plans to convert the station to digital, with a Spanish-language service broadcasting on channel 35.1.

[2] On May 30, 2014, it was announced that WSPF-CD would be carried market-wide on Bright House for its digital cable subscribers, beginning August 1.