With a roster of available artists, Pfanenstiel sought out the help of David Schock, who had experience working at a small independent music distributor.
The label adhered to its initial plan and added well-established artists, including: Stromkern, Beborn Beton, HMB, Arcanta, cut.rate.box, La Floa Maldita, Backlash, Acumen Nation and Regenerator.
When the core roster was solidified, the labels expansion changed focus and the goal transitioned from signing established artists towards developing new talent.
The label signed and released debut albums from newer bands such as State of the Union, Trigger 10d, Monstrum Sepsis, and PTI.
The band attended several festival dates and a full North American Tour with fellow label mates PTI.
Additionally, they released a second single from their album Reminders, and began 2006 with a second tour of the US and Europe with industrial band Front Line Assembly.
Mixing was accomplished by Chicago DJs Jeff Moyer and DJ Pulz-8; mastering by Chris Randall of Sister Machine Gun.
Over these first 5 years of existence WTII experienced success in licensing tracks and musical snippets to high-profile TV stations, independent films and video games.
Signed bands such as State of the Union, Stromkern, Trigger 10d and Monstrum Sepsis had tracks appear in episodes of MTV's Made, My Super Sweet 16, and Trailer Fabulous.
Stromkern's song "Stand Up" appeared in a SpikeTV's webisode called Death Guild as well as being included in the video game Project Gotham Racing 3.
During this time period the label's musical focus and roster continued to diversify; however the emphasis remained on developing new artists.
Later that year, the label signed and released albums from Canadian hardcore industrial artist Stiff Valentine, Claus Larsen's (Leæther Strip) alter ego Klutae, Swedish synthpop/electronic rock band Lowe, and Pittsburgh's industrial act Rein[Forced].
Throughout the year there were also performances worldwide from The Gothsicles, The Qualia, Stiff Valentine, Rein[Forced], Method Cell, Klutae and Attrition.
Following their performance at the Minifest 2, electro-punk band Dead on TV made their WTII debut in the spring, along with the release of their EP Fuck You, I'm Famous.
Analog noise manipulator band Prometheus Burning made their label debut in the fall with the release of Kill it With Fire.
The label also added the band SMP (Sounds of Mass Production) and released their album called Death of the Format.
In 2014, the label oversaw new releases from State of the Union and Mechanical Cabaret as well as signed the bands Slave Unit, Autoclav1.1, AlterRed and Stars Crusaders.
Industrial super group Deathproof made their debut under the label, and both Autoclav1.1 and Stars Crusaders released new material.
The label re-issued a remastered version of Mechanical Cabaret's debut album which included unreleased tracks and bonus remixes.
In fall 2015, the label signed tribal/noise powerhouse band ESA and released the third album of their Themes of Carnal Empowerment trilogy, to positive reviews.
The label has overseen releases from artists like Stromkern, Autoclav1.1, Prometheus Burning, SMP, Slave Unit, Sister Machine Gun, Deathproof, Beborn Beton, Deviant UK, AlterRed, ESA (Electronic Substance Abuse), Mechanical Cabaret, Blume, State of the Union, Trigger 10d, The Thought Criminals, The Gothsicles, Dessau, Die Sektor, Frontal Boundary, Attrition, In Strict Confidence, Monstrum Sepsis, Klutae, Trigger 10d, Stiff Valentine, Method Cell, Lowe, Stars Crusaders, The Qualia, cut.rate.box, Dead on TV, Rein Forced, PTI, Backlash, am.psych, and HMB.