WTSJ-LD (channel 38) is a low-power television station in Milwaukee, Wisconsin, United States, owned by Innovate Corp.
WTSJ-LD has its origins in a construction permit for a low-power television station on channel 55 in Ludington, Michigan, which the Federal Communications Commission (FCC) granted to Richard L. Bourassa on May 31, 1995[2] and issued the call sign W55CG.
[8] MS Communications had plans to establish wireless cable networks, but never broadcast anything other than test patterns on its stations.
[16] Bustos filed for a construction permit with the FCC to build digital transmitter facilities on UHF channel 31 in 2010.
[3] Around the time of the sale to DTV America, the station launched their digital signal on channel 38 via a flash cut.
Slowly, DTV America began to establish their common template of having multiple subchannel networks on one signal seen in other markets.
WTSJ-LP3 was left vacant with a paid programming loop until January 15, 2017, when WTSJ-LP completed the exchange and added Cozi TV.
Azteca America discontinued operations on December 31, 2022, with HC2 replacing it with Timeless TV, a network run by Burlington-based Canella Media.
By the next month, Spanish programming had returned to the station's main channel, and it carried the Visión Latina network.