The series depicts the everyday lives of office employees at the Scranton, Pennsylvania branch of the fictitious Dunder Mifflin Paper Company.
Ryan Howard has convinced Michael Scott, Darryl Philbin, Stanley Hudson, Andy Bernard, and Pam Halpert to invest in his startup business, a cross-portal messaging system housed at WUPHF.com.
Ryan's subsequent sales pitch falls apart when he reveals that the potential buyer is the Washington University Public Health Fund, who are only interested in the domain name because it contains their initials, WUPHF.
Meanwhile, Dwight Schrute hosts a hay festival in the parking lot for the Thanksgiving holiday, distracting him from a contractual obligation to have sex with Angela Martin at her request.
[citation needed] In its original American broadcast on November 18, 2010, "WUPHF.com" was viewed by an estimated 7.28 million viewers and received a 3.8 rating/10% share among adults between the ages of 18 and 49, improving from the prior week's episode.