WUPX is operated by the student organization Radio X, which also hosts concerts, events, and benefits.

[1] WPUX is licensed to the NMU Board of Trustees, financed by the student activity fee, and operates separately from the University's other media outlet, WNMU-FM, and WNMU (TV).

Beginning in 1970 as WBKX, Radio X was initially broadcasting on the AM dial from the Lee Hall Gallery.

WUPX broadcasts a wide variety of music including electronic, country, folk, heavy metal, hip hop, industrial, jazz, reggae, rock, classical, pop, Christian, world, R&B, independent, noise, and local musicians.

This program has featured NMU President Dr. Les Wong, NMU Provost Dr. Susan Koch, the Dean of Students Chris Greer, and the Director of Housing and Residence Life Carl Holm.