The station, which is owned by Pittman Broadcasting Services, LLC., operates with an ERP of 25 kW.

On December 18, 2013, the station was relocated to a new transmitter site just north of Folsom, Louisiana, and upgraded to a Class C3 operating at 25,000 watts.

Two days later, the station returned to the air with a loop of Roar by Katy Perry.

[1] On February 5, 2014, WUUU roars to Top-40 (CHR), branded as "Triple U 98.9".

[3] The WUUU call sign once belonged to WNFZ/94.3 of Powell, Tennessee, in the 1970s.