WVUP-CD offers 24-hour religious programming, much of which is produced either locally or at the CTN home base in Clearwater, Florida.
In the late 1990s and early 2000s, the station briefly returned to a general entertainment format as a UPN affiliate.
At the suggestion of the Federal Communications Commission (FCC), Octagon reapplied to operate a low-power station capable of originating its own programming.
[4] However, it was not immediately seen in cable homes because the company feared adding the low-power station would require it to pay additional copyright fees.
The addition of cable coverage caused viewership to jump from 7,000 to 16,000 households; Arbitron began listing its programming in ratings surveys, a practice previously only afforded to full-power stations, and in its May and July 1985 ratings books, W17AB was the most-watched low-power station in the country.
On March 13, 1989, the station switched from being an independent to rebroadcasting the Home Shopping Network, consequently losing its cable carriage; five people were laid off.
[17] Don Palmer, head of Southern Nights, claimed that the primary reason for its financial struggles was litigation resulting from the failed Valdosta station purchase in which the company sought to recover costs it incurred running WGVP.
[17] UPN programs then turned up on a local cable channel in the interim,[18] though there was no over-the-air broadcast of the network until WTLF started in 2003.
[19] In September 2002, The Note Capital Corporation sold WVUP-CA to the Christian Television Network of Clearwater.