WVVA (channel 6) is a television station licensed to Bluefield, West Virginia, United States, serving the Bluefield–Beckley–Oak Hill market as an affiliate of NBC and The CW Plus.

Channel 6 signed on under the special commitment of a VHF allotment to Bluefield after the release of the Federal Communications Commission (FCC)'s Sixth Report and Order in 1952.

Although the Shotts' media holdings were considered a monopoly by some (as highlighted in a July 1974 Wall Street Journal article[6]), only the newspaper was a vehicle for their conservative political views.

When The CW launched on September 18, "WBB" was added to a new second digital subchannel of WVVA to offer non-cable subscribers access to the network.

Airing for thirty minutes, the show featured news anchor Erica Greenway (no longer with station), chief meteorologist Corey Henderson, and sports director P. J. Ziegler (now with WJW in Cleveland).

WVVA remains one of the strongest NBC affiliates in the country and continually averages high Nielsen rating shares in the mountainous nine county market.

WVVA began broadcasting local newscasts in high definition from a totally renovated studio with new sets as well as a new control room in June 2012.

The station's signal is multiplexed: WVVA currently has a construction permit for a digital fill-in translator on channel 43 from a transmitter near Layland.