[1] On June 19, 2017, 2K released a trailer, revealing that Seth Rollins will be featured as the game's cover star.

[4] In the trailer, it features Rollins vandalizing and burning down a fictitious WWE warehouse in Stamford, Connecticut, as well as showing the tagline "Be Like No One".

[7] On August 16, 2K and IGN announced the first 47 playable characters, with a roster reveal special hosted by Corey Graves, Renee Young, and Goldust.

[9] On September 26, 2K announced that for the first time, the PC version of the game will release alongside its console counterparts on October 17.

[11] The NXT Generation pack was released on November 21, 2017, while the pre-order and deluxe edition bonus content was available as a separate purchase a week earlier.

On March 23, 2018, a WrestleMania-themed edition of WWE 2K18 was released internationally, which contained all of the characters and downloadable content in addition to exclusive items prior to WrestleMania 34.

[13] As part of a product placement deal with KFC, WWE 2K18 has Colonel Sanders as a playable character, accessible through the attire templates in the Create-A-Wrestler feature.

[13] MyCareer now allows backstage free roaming (Last seen in WWE SmackDown vs Raw 2011's Road to WrestleMania mode), with wrestlers creating alliances and enemies, and fighting styles are introduced in the MyCareer mode, letting players choose between eight different fighting styles, each with its own strengths and weaknesses.

The new "Road To Glory" mode enables players to use their MyPlayer characters to qualify and compete in events, similar to the one found in WWE SuperCard.

[13] WWE 2K18 features a new commentary team of Monday Night Raw's Michael Cole, SmackDown Live's Byron Saxton, and dual branded commentator Corey Graves.