The event was established in 2009 and replaced Cyber Sunday in the late October slot of WWE's pay-per-view calendar.

In 2009, World Wrestling Entertainment (WWE) established Bragging Rights to replace Cyber Sunday as their October pay-per-view (PPV).

[1] A second Bragging Rights was held the following year on October 24, 2010;[2] however, this would be the final Bragging Rights event, as WWE discontinued the PPV and replaced it with the returning Vengeance, although Vengeance itself would be dropped in 2012 in favor of only having one October PPV per year, Hell in a Cell.

[5][6] With only two events held in the Bragging Rights PPV chronology, both took place in indoor arenas in the United States.

[7] The concept of this pay-per-view was that there were a series of matches to determine which WWE brand, Raw or SmackDown, would receive the bragging rights trophy.