The theme of the event was the ability for fans to vote on certain aspects of every match, using their personal computers and text messaging via mobile phones.

The voting typically began in the middle of an episode of Raw a few weeks beforehand and ended during the pay-per-view, often moments before the match was slated to begin.

In 2004, World Wrestling Entertainment (WWE) established a new pay-per-view (PPV) event titled Taboo Tuesday.

[4] Following WrestleMania 23 in April 2007, WWE discontinued brand-exclusive PPVs, thus the 2007 and 2008 events, which were both held in October, featured wrestlers from the Raw, SmackDown, and ECW brands.

[10] The most distinctive feature of the event was the ability for fans to vote on certain aspects of every match, using their personal computers and text messaging via mobile phones.

The voting typically began in the middle of an episode of Raw a few weeks beforehand and ended during the pay-per-view, often moments before the match was slated to begin.