TOSE oversaw the development for the Nintendo DS version, which was the last installment to be released for the handheld.

The game adds several new features focused around customization, such as a Story Designer that allows players to create their own storylines, "Road to Wrestlemania", an expansion on the "Create-a-Finisher" mode to include aerial techniques.

The game introduces the "WWE Story Designer" mode, where the player can now design storylines for WWE's weekly shows and pay-per-view events with storylines, scenarios, and matches of their creations using a variety of preset options.

[4] The "Create-a-Superstar" mode in the Xbox 360 and PlayStation 3 versions now feature three-dimensional apparel that moves realistically with each movement.

The maximum threshold is extended by 5 points in one or two categories, depending on how the player performed in the match.

[3] The Xbox 360 and PlayStation 3 versions are able to share created wrestlers, moves, and shows online with other players.

[5] A new addition to the game this year is the "WWE Rivals" option, which allows the player to set superstars' allies and enemies.

The enemy has a number of choices including standing by the ring and breaking up pinfalls, using his or her finisher, or coming in with a weapon.

The game also adopts the "pinfall kickout mechanism" used in the WWE Legends of WrestleMania video game, in which the player can either hold a face button or button mash to fill up a meter for kicking out of a pinfall attempt.

[1] Gameplay can now be seen from an elevated camera, in addition, the maneuvers are now also controlled by using the device's buttons instead of touch screen.

[16] This year's co-operative storyline, titled "Brand Warfare", features Triple H and John Cena.

[19] The DS version also features a revamped story mode in which the player will participate in various storylines.

The majority of the roster was revealed on September 16 during a live webcast hosted by GameSpot, featuring The Miz, Eve Torres and Howard Finkel as guests.

[21][22] The roster in the 2010 edition is split into six classifications: Raw, SmackDown, ECW, WCW, legends, and free agents.

[9] Like the previous game, players can choose to change the character's classification in a roster editor called Superstar Management.

[23] An extra character, Stone Cold Steve Austin, was also featured as downloadable content on the PlayStation 3 and Xbox 360 versions.

[24] The first announcement for the game was made in May 2009, when during an earnings call with investors, THQ declared their intent to release the next installment in the series later in the year.

[22][27] In a podcast with IGN, THQ game designer Bryan Williams said Havok was slowly implemented into the series with this year's game only focusing on small areas such as collisions between wrestlers and the ring ropes as well as collisions between themselves, with later installments incorporating Havok more.

[8] The game's soundtrack features eight licensed songs from Adelitas Way, Lions, Lynyrd Skynyrd, The Parlor Mob, Sick Puppies, Skillet and Trivium.

[43] A trailer announcing and promoting the game's new customization features was released on August 20 at GameSpot.

[42] This was a change from the previous years of the series in which features were announced earlier in a month like April.

18 & the No.20 cars of Kyle Busch & Joey Logano at the Nationwide Series Race at Texas.

[24][46][47] Other stores gave away cheat codes to unlock certain superstars and arenas such as The Rock when purchased at Play.com, and two backstage areas, Vince McMahon's office, and the Dirt Sheet studio, if the game was preordered at Amazon.co.uk.

[42] A playable demo for the game was made available for attendees of WWE's SummerSlam Axxess fan convention on August 22 and 23.

[71] Oliver Hurley from the PlayStation Official Magazine rated the PS3 version an 8 out of 10, mentioning that while gameplay was "much the same as ever" and that it lacked the "punching power" seen in UFC 2009 Undisputed (also produced by THQ and Yuke's), the game's create modes "makes this the deepest, most playable WWE game yet".

Raw 2010 the best game in the series to date, with the former calling it "ultimate wrestling gamer's sandbox".

[65] On the Nintendo DS version, Bozon mentioned that while the game was sluggish in gameplay and that superstars movesets were lacking in areas, the switch to button controls "paid off" and it was "closer to the No Mercy system than ever before".

[62] Miller gave the iPhone version a score of 2.5 out of 10 and called it "a pretty shallow experience" filled with basic menus and "ugly" visuals.