Both stations share studios on Broadcast Way (near US 131) in Cadillac, while WWTV's transmitter is located on 130th Avenue in unincorporated Osceola County, just northeast of Tustin.

Like other network affiliates serving this vast and mainly rural area, WWTV operates a full-time, full-power satellite in Sault Ste.

Marie, WWUP-TV (channel 10), whose transmitter is located approximately 30 miles (48 km) south-southeast of Sault Ste.

Sparton Corporation, a Jackson-based radio manufacturer, won the license for channel 13 in June 1953 was assigned the call letters WWTV.

[4] Delays pushed back the on-air date to January 1954, though it began airing regular test patterns on December 13, 1953.

It was Michigan's first television station north of Lansing, predating Traverse City's WPBN-TV (channel 7) by several months.

The move to channel 9 allowed WWTV to boost its broadcasting power to cover the entire northern half of the Lower Peninsula.

[citation needed] On May 10, 2007, it was announced that the area's Fox affiliate, WFQX-TV, was being sold by Rockfleet Broadcasting to Cadillac Telecasting.

After the closing of the sale, Cadillac Telecasting entered into a shared services agreement (SSA) with WWTV and WWUP.

On September 29, 2010, the FCC granted WWTV a construction permit for a digital fill-in translator on their pre-transition channel 40.

The station's various owners have always devoted significant resources to its news department, resulting in a higher-quality product than conventional wisdom would suggest for what has always been a very small market.

"Clue Crew" member Sarah Whitcomb Foss, WOOD-TV reporters Larry Figurski and Dee Morrison, and former KPSP anchor Trish O'Shea.

In addition to its main studios, WWTV/WWUP operates two news bureaus in Traverse City (located on Aero Park Drive, near Cherry Capital Airport) and Petoskey.

Known as "the original big show", it regularly features highlights from more than a dozen area high school sporting events and has won numerous awards for the station.