Former WABX personalities Jerry Goodwin and Ann Christ worked at WNRZ in 1972, and John Sinclair also hosted a Sunday-evening show.

The station participated in the National Quadraphonic Radio Committee field trials for the Federal Communications Commission (FCC).

[2][full citation needed] Community Music Services took over control of WNRZ in December 1974 and four months later, there was a brief stunting period proclaiming "Something BIG is coming to 103 FM".

In 1979, the DJ lineup consisted of John Christian, Randy Z, Jim Dulzo, Chuck Horn and others.

As the 1980s dawned, WIQB, under new owner Ernie Winn, modified its format from album rock to a Top 40 - AOR mixture.

In late 1997, Cumulus Broadcasting took control of the station and switched WIQB's format to active rock.

WIQB subsequently crashed in the ratings and was regularly defeated in its own market by Detroit's WRIF.

With the poor ratings, General Manager Ray Nelson, along with the sales department, proceeded to change the format to country.

Many Detroit-area radio listeners of the 1970s remember WWWW-FM as a rock station with a slightly progressive lean.

It would offer unique programming, such as the "All-Night Album Replay", where several full rock LPs would be played consecutively during a given evening.

It soon acquired an entirely new audience, though a rare few individuals (such as on-air personality Chuck Santoni, who is now at WSAQ-FM in Port Huron) remained with the station.

This sequences of moves of the WWWW call letters were likely due to a swap of the Clear Channel Ann Arbor cluster to Cumulus Broadcasting,[3] which was still pending in late December 2007.