The station earned respectable ratings in Lafayette, according to Arbitron in the mid-90s, which ultimately lead WASK-A/F to drop their news/talk format in favor of oldies in 1997.

Shortly thereafter, RadioWorks requested a construction permit to move the station's tower closer to Lafayette, which got approved.

Once the tower was built in northeastern Tippecanoe County and began broadcasting from that location, WXXB, The New B102-9, signed on in June 2001.

In January 2010, B102-9 began playing a Top 40 format, similar to Sirius XM's The Pulse, while continuing to brand itself, Today's Hit Music.

On April 13, 2011, two workers, Paul Aliff and Ernest Garcia, were killed when they fell 340 feet (100 m) from the WXXB transmission tower.