To compensate for its weak signal over much of the eastern and southern parts of the Birmingham metropolitan area, the station is simulcast on 1260 AM (which is all-digital).
Other stations in the Birmingham market that Crawford owns include WDJC-FM (93.7), WXJC-FM (101.1), WXJC (850), and WYDE (1260).
The station’s call letters were changed to WQOP-FM (Queen of Peace, referring to the Virgin Mary).
In 2004, Crawford Broadcasting Company bought the station in order to establish an FM simulcast partner of what was then WDJC (850).
With other country stations such as Birmingham’s WDXB and WZZK and Tuscaloosa’s WTXT and WFFN serving its primary broadcast area, WPHC failed to attract significant listenership.