It was the market's first "CHUrban" station (the forerunner to the modern rhythmic contemporary format) that played hip-hop, R&B, freestyle, new jack swing, and house, as well as some dance hits from the Top 40 charts.
In 2001, WHHH was acquired by Radio One, a broadcasting company dealing in stations targeting the African American community.
On June 13, 2022, it was announced that Urban One would purchase Emmis Communications' Indianapolis cluster for $22.5 million, and would divest WHHH to comply with FCC ownership limits.
While it was initially believed 96.3 would receive the WNOW-FM calls, on June 26, 2022, it was reported that BBN had instead applied for new callsign WYHX upon the move.
[5][6][7] In preparation for the sale, WHHH began simulcasting on WNOW-FM on August 13 at midnight to redirect listeners to the new signal.