WYRX-FM (94.3 MHz) is a radio station licensed to Plymouth, Indiana, serving Michiana and the South Bend area.

[3][7] The call sign WLTA had been held by 100.7 in Elkhart, Indiana, which changed formats from soft AC to country as WBYT "B-100".

[15] In September 2015, Schurz Communications, which previously held a minority interest in Douglas Road Radio, agreed to acquire full ownership of the company.

The transaction was part of the $442.5 million acquisition of Schurz' broadcast interests, including WZOC, by Gray Television.

The change was a prelude to a switch to a South Bend-oriented simulcast of the mainstream rock format of WIRX in St. Joseph, Michigan, at 7 p.m. on January 6, 2025.