The two stations share studios on Grand Avenue/US 51 in Wausau; WZAW-LD's transmitter is located northeast of Nutterville in unincorporated Marathon County.

On July 1, 2015, Gray bought the non-license assets of the market's previous Fox affiliate WFXS-DT (owned by Davis Television, LLC).

Due to Federal Communications Commission (FCC) ownership restrictions, Gray established this new low-power station to become the new Fox affiliate.

The half-hour broadcast offers direct competition to WAOW's thirty-minute, weeknight-only news airing at the same time on its Decades (formerly CW) digital subchannel.

The translator provides improved over-the-air coverage to Stevens Point, Plover, Wisconsin Rapids, Marshfield and surrounding areas.