Wagon Wheels are a sweet snack food sold in the United Kingdom as well as other Commonwealth countries such as Australia, Canada, New Zealand and India.
[2] The name (originally "Weston Wagon Wheels") relates to the shape of the biscuits and capitalised on the Wild West, which was popular in mass media at the time.
[7] It has been suggested that the supposed shrinkage is due to an adult's childhood memory of eating a Wagon Wheel held in a much smaller hand; this argument is perhaps moot, as it does not explain why the modern Wagon Wheel appears to be fatter than the original.
[8][full citation needed] However, in the video of the 1977 TV advert the image of the packet clearly shows the Burtons 2-pack contents at 125g, suggesting a 62.5g biscuit.
[citation needed] Wagon Wheels are thrown into the audience by Berwick Kaler during the annual York Theatre Royal pantomime.
[citation needed] Wagon Wheels were chosen by Judge Paul Hollywood as the technical challenge for the first episode in series 9 of The Great British Bake Off.