Upon release, Wake Up...It's Tomorrow failed to chart, though it is considered Strawberry Alarm Clock's apex of musical creativity, as the band members were free to pen the majority of the album's material.

[3] Also virtually absent from Wake Up...It's Tomorrow was songwriter and occasional instrumentalist Steve Bartek, who was never an official member of Strawberry Alarm Clock, but played a pivotal role as a co-writer with Bunnell.

[3] After the release of "Incense and Peppermints" did not credit Weitz and guitarist Ed King as the composers, the two aimed to validate their abilities as accomplished songwriters, which led to varying ideas from the two members.

The group began to factionalize according to their musical tastes, with King and rhythm guitarist Lee Freeman branching off from Weitz and drummer Randy Seol to write their own compositions.

In part, it was a consequence of the band's manager, Bill Holmes, attempting to retain control of the group by refusing promotional assistance from Uni executives.