Originally hosted by German Moreno, along with John Nite, Shermaine Santiago, Jackie Lou Blanco and Shirley Fuentes, it premiered on February 8, 1997, on the network's Saturday evening line up.

When GMA Network decided to make a title out of his famous moniker, Moreno introduced the catchphrase "Walang Tulugan!"

Master Showman originally aired live from the GMA Broadway Centrum in Quezon City, Philippines.

A special live tribute episode was filmed at Our Lady of Mount Carmel Shrine, Quezon City on January 9, where Moreno's wake was being held.

Aunor said that she was "willing" to continue the advocacy of Moreno to help establish the careers of young aspirants that wish to join Philippine entertainment industry.